At Beloit College, a mission-based and student-centric school, integrated communications and marketing is a key priority. The importance and implementation of this effort has been a multi-year effort. Our goals include delivering effective, meaningful, and consistent messages for key audiences; proving value of Beloit College to partners and community; including potential employees among targets of messages; continuing with authentic and coherent messaging about Beloit College across constituencies. While the communication of ideas is the responsibility of all members of the college community, efforts are led by the Chief Communications and Marketing Officer.
The focus of our efforts in Fall 2016 is the hiring of a new Chief Communications and Marketing Officer.