How to make the most of college websites and our shared work.
However, content for internal audiences should also have value for external audiences, such as campus-only events showing an active student life.
Strictly internal-only content, such as meeting minutes or financial documents, should not be added to the website.
We are all subject experts and should be looking to contribute or be a resource for others.
If we see something while using the site, we should contact the content editors using email or notes (in LiveWhale) to inform them of our observations.
Any user could arrive at the site at any page, and that page must make a good first impression.
A user who identifies some outdated or incorrect content will likely assume that the entire site isn’t maintained and doubt the accuracy of all content.
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For those with social media: adding content to the website first gives you a place to direct users for more information.
In other words, “content first”.
Our next focus should be on how best to organize said content so users can easily find what they are looking for.
Instead, the subject expert should maintain the resource in a single place.
Then, others can refer to and link to that resource from their own content.
Sharing helps more users find the content and helps each group or site appear more active to users.
Don’t overdo it though! Only share content to groups who would find it useful to include as a part of their content.