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Best Practices


Plan and promote your events for success.

Event Planning

Events on the Website

In addition to fundamental details about when and where an event takes place, events need a title, summary, and description for the web. These elements should work together to help users best understand what the event is and why they may want to attend.

Event Title

The title is an event’s most visible element, appearing in all forms of promotion on the website and across campus. An ideal title should inform users of what the content of the event is as concisely as possible.

Event Summary

The summary is describes the event in a single sentence. This is often (but not always) included with the title and should provide key details which the title cannot. It is also given at the start of the event description, acting as its first sentence.

Event Description

The description provides the user a complete sense of the event’s content. Users will read the description to have their questions about the event answered so they can make a decision about attending or not.

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