Best Practices

Plan and promote your events for success.

Event Planning

Event Titles and Descriptions

In addition to fundamental details about when and where an event takes place, a title and description are required when registering an event. Both of these elements should work together to help users best understand what the event is and why they may want to attend.

Event Titles

The title is an event’s most visible element, appearing in all forms of promotion on the website and across campus. An ideal title should inform users of what the content of the event is as concisely as possible.

Event Descriptions

The description provides the user a complete sense of the event’s content. Users will read the description to have their questions about the event answered so they can make a decision about attending or not.

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