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Beloit College students named finalists in national advertising competition

Thursday, June 27, 2013

Two Beloit College students chosen to compete in the 2013 Media Plan Case Competition held in Washington, D.C.

MEDIA CONTACT: Hilary Dickinson at dickinsonh@beloit.edu or 608-363-2849

WASHINGTON— Two Beloit College students participated in the 2013 Media Plan Case Competition finals earlier this month in Washington, D.C. The Beloit students were among 12 finalists chosen to compete by the Washington Media Scholars Foundation out of an initial field of 236 undergraduates from across the country.

Renee Gagner’14, a rising senior majoring in political science from Waukesha, Wis., and Stephen Heinz’13, a Chicago native and recent graduate with a degree in media studies, worked as a team to complete a media plan and a 20-minute final presentation in order to be considered for a portion of $10,000 in scholarship awards.

The Media Plan Case Competition encourages students to create a strategic media plan based on a hypothetical referendum campaign. Participants must evaluate real world, consumer-driven data to determine the best media mix needed to bring their target voter to the polling booth.

The Washington Media Scholars Foundation brings the finalists to the nation’s capital where they visit over 20 media and public policy organizations during Media Scholars Week. The scholars have many opportunities to network with leaders in the media industry in an off-the-record setting.

The week and competition culminate at a Networking Reception held in the Knight Conference Center at the Newseum. Nearly 400 guests from across the country witnessed the presentation of scholarship awards.

The WMSF is a non-partisan 501(c)(3) organization committed to advancing learning, career and scholarship opportunities for undergraduate college students interested in public policy media strategy, research and management.

In addition to Media Scholars Week, the organization distributes $30,000 in scholarships through the Media Fellows Program. For more information, visit MediaScholars.org.