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MSL 2018 Title
MSL 2018 5

When they see wire-rimmed glasses, they think Harry Potter, not John Lennon.

MSL 2018 8

The Daily Show has always been the only news program that really “gets it right.”

MSL 2018 18

Courts have always been overturning bans on same-sex marriages.

MSL 2018 24

Nicotine has always been recognized as an addictive drug requiring FDA oversight.

MSL 2018 26

Hello Dolly...cloning has always been a fact, not science fiction.

MSL 2018 27

Women have always been dribbling, and occasionally dunking, in the WNBA.

MSL 2018 42

Bill Gates has always been the richest man in the U.S.

MSL 2018 47

Two-term presidents are routine, but none of them ever won in a landslide.

MSL 2018 51

They have probably never used Netscape as their web browser.

MSL 2018 About

About the Mindset List

The Mindset List was created at Beloit College in 1998 by Ron Nief and Tom McBride for the class of 2002, born in 1980.  Now in its 17th year, it continues to reflect the world view of entering first year students. This year’s entering students in the class of 2018 were born in 1996.

What started as a witty way of saying to faculty colleagues "beware of hardening of the references," has turned into a globally reported and utilized guide to the intelligent if unprepared adolescent consciousness. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. It has caught the imagination of the public and has drawn responses from around the world, including more than a million visitors to the website annually.

Please share your stories and comments and those witty and revealing "mindset moments" here or at www.themindsetlist.com, or at the Mindset List Facebook page (which includes a daily quiz).


Tom McBride (right) is a professor of English and Keefer Professor of the Humanities at Beloit College. A graduate of Baylor University and the University of Illinois Urbana/Champaign, he teaches Milton, Shakespeare, and critical theory and has team-taught many interdisciplinary courses. He was a co-founder of the program in Rhetoric and Discourse in the English department and for many years headed the college’s First-Year Initiatives seminar program. He has published critical essays and creative non-fiction in journals as diverse as Texas Studies in Language and Literature, The Baker Street Journal, and Two Cities, and on britannica.com and open democracy.net. He has been a commentator on language for Wisconsin Public Radio and is known on campus for the twice-yearly Keefer Lectures.

Ron Nief (left) is emeritus director of public affairs at Beloit College, stepping down in 2009 after 14 years at the college. He has been communicating the work of higher education for more than four decades, starting with his alma mater, Boston College in the 1960s and including Brandeis and Clark universities, and Middlebury College. He has written for numerous publications including the New York Times, the Boston Globe and the Christian Science Monitor. The recipient of a Silver Anvil Award from the Public Relations Society of America, he also received a Distinguished Service Award from the Council for the Advancement and Support of Education. He created the Mindset List in 1998.


This page was made by: Nicholas Mischler, Beloit College Class of 2014

MSL 2018 Title
MSL 2018 5

When they see wire-rimmed glasses, they think Harry Potter, not John Lennon.

MSL 2018 8

The Daily Show has always been the only news program that really “gets it right.”

MSL 2018 18

Courts have always been overturning bans on same-sex marriages.

MSL 2018 24

Nicotine has always been recognized as an addictive drug requiring FDA oversight.

MSL 2018 26

Hello Dolly...cloning has always been a fact, not science fiction.

MSL 2018 27

Women have always been dribbling, and occasionally dunking, in the WNBA.

MSL 2018 42

Bill Gates has always been the richest man in the U.S.

MSL 2018 47

Two-term presidents are routine, but none of them ever won in a landslide.

MSL 2018 51

They have probably never used Netscape as their web browser.

MSL 2018 About

About the Mindset List

The Mindset List was created at Beloit College in 1998 by Ron Nief and Tom McBride for the class of 2002, born in 1980.  Now in its 17th year, it continues to reflect the world view of entering first year students. This year’s entering students in the class of 2018 were born in 1996.

What started as a witty way of saying to faculty colleagues "beware of hardening of the references," has turned into a globally reported and utilized guide to the intelligent if unprepared adolescent consciousness. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. It has caught the imagination of the public and has drawn responses from around the world, including more than a million visitors to the website annually.

Please share your stories and comments and those witty and revealing "mindset moments" here or at www.themindsetlist.com, or at the Mindset List Facebook page (which includes a daily quiz).


Tom McBride (right) is a professor of English and Keefer Professor of the Humanities at Beloit College. A graduate of Baylor University and the University of Illinois Urbana/Champaign, he teaches Milton, Shakespeare, and critical theory and has team-taught many interdisciplinary courses. He was a co-founder of the program in Rhetoric and Discourse in the English department and for many years headed the college’s First-Year Initiatives seminar program. He has published critical essays and creative non-fiction in journals as diverse as Texas Studies in Language and Literature, The Baker Street Journal, and Two Cities, and on britannica.com and open democracy.net. He has been a commentator on language for Wisconsin Public Radio and is known on campus for the twice-yearly Keefer Lectures.

Ron Nief (left) is emeritus director of public affairs at Beloit College, stepping down in 2009 after 14 years at the college. He has been communicating the work of higher education for more than four decades, starting with his alma mater, Boston College in the 1960s and including Brandeis and Clark universities, and Middlebury College. He has written for numerous publications including the New York Times, the Boston Globe and the Christian Science Monitor. The recipient of a Silver Anvil Award from the Public Relations Society of America, he also received a Distinguished Service Award from the Council for the Advancement and Support of Education. He created the Mindset List in 1998.


This page was made by: Nicholas Mischler, Beloit College Class of 2014