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[ECON 302] Marketing Research

An introduction to the research methods used by organizations- public and private, profit and non-profit- to understand the wants and desires of their customers, clients, and constituents to more effectively deliver a product or service. Topics covered will include: the research process, use of secondary data, collection of primary data [from focus groups to experimental design], survey design, attitude measurement, sampling, data analysis, and presentation of research finding.

Course Title

Marketing Research

Course Code

ECON 302

Units

1

Prerequisites

Prerequisite: Economics 199, 211, and 251.

Frequency

Offered occasionally.

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