Market Research • School of Business • Beloit College

Career Path: Market Research

“Be willing to learn, constantly learn, and re-learn.” - Sian Cunningham’16

Beloit students explore their own entrepreneurial skills in the Makers Lab at the Center for Entrepreneurship in Liberal Education (CELEB...

Description

Market research analysts perform quantitative and qualitative research and gather data to help a company understand market trends and market its products or services. They gather data on consumer demographics, preferences, needs, buying habits and evaluate them using statistical techniques and software. Their aim is to interpret what the data means for their clients and forecast future trends. They often make charts, graphs, and other visual aids to present the results of their research.

Facts & Figures

Figures taken from Forbes, GlassDoor, PayScale, and the Bureau of Labor Statistics.

Number of Jobs in 2020: 740,900
Job outlook: 22% (2020-2030)
Starting salary: $70,079/yr
Mid-career salary: $84,236/yr
Typical Entry-Level Education: Bachelor’s Degree

How to Get Started

Talk with your academic advisor and/or one of the faculty listed below:
- Diep Phan
- Laura Grube
Take Beloit College courses in quantitative and qualitative research methods offered by various disciplines, such Quant Methods in Business and Economics, Ethnographic Methods, or Research Methods in Sociology. Faculty listed above can help guide your selection of such courses.
Connect with Beloit Alumni in market research careers (faculty listed above can help).
Pursue internships in market research (check Impact Beloit’s Concierge Internship Program; alumni can also help).
Apply for and join Belmark Associates (student-run market research firm).
Visit Career Works.

Alumni Stories

Nurturing a love for multinational understanding and intercultural experience

From learning Italian in High school, doing an internship in Ecuador to studying abroad in Poland, Catherine Krol ’17 has long followed the sound of her heart to globally engage with the world. To continue the exploration, she became a Fulbright Teaching Assistant in Indonesia right after graduating from Beloit with a major in International …