Marketing: The Joy of Communications
Thu Pham ’12 enjoys her position as a PR Communications Director by making positive impacts on the public.
moreCareer Path: Marketing
“Consumer products are essentially the same. My job is convince people there is a difference.” - Martin Dieterich’07
A Beloit student designs a project at the Center for Entrepreneurship.Howard Korn’87
Description
Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.
Facts & Figures
Figures taken from GlassDoor and the Bureau of Labor Statistics.
- Number of Jobs in 2016: 249,600
- Job outlook: 10% (2016-2026)
- Starting salary: $45,996/yr
- Mid-career salary: $81,078/yr
- Typical Entry-Level Education: Bachelor’s Degree
Soft Skills
- Creative Problem-Solving
- Productive Collaboration
- Flexibility & Ability to Learn Quickly
- Attention to Detail
How to Get Started
- Take Beloit College courses in:
- Marketing Strategy & Research
- Personality Psychology & Social Psychology
- Graphic Design & UX Design
- Intro to Entrepreneurship
- Video/Audio/Media Production
- Anthropology of Consumer Society
- US Parties & Groups and Elections
- Talk with your advisor and Economics & Business faculty:
- Connect with Beloit Alumni in marketing careers.
- Visit Career Works.
Alumni Stories
Marketing: Bringing Brands to Life
Have lots of creative ideas to promote brands? Find out what Martin Dieterich ’07 shared about his career in brand management.
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