Career Path: Marketing

“Consumer products are essentially the same. My job is convince people there is a difference.” - Martin Dieterich’07


Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.

Facts & Figures

Figures taken from GlassDoor and the Bureau of Labor Statistics.

  • Number of Jobs in 2020: 316,800
  • Job outlook: 10% (2020-2030)
  • Starting salary: $74,516/yr
  • Mid-career salary: $74,464/yr
  • Typical Entry-Level Education: Bachelor’s Degree

Soft Skills

  • Creative Problem-Solving
  • Productive Collaboration
  • Flexibility & Ability to Learn Quickly
  • Attention to Detail

How to Get Started

Alumni Stories

Marketing: The Joy of Communications

Thu Pham ’12 enjoys her position as a PR Communications Director by making positive impacts on the public.


Marketing: Bringing Brands to Life

Have lots of creative ideas to promote brands? Find out what Martin Dieterich ’07 shared about his career in brand management.


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