Experiences don’t always come from the classroom
Doing an internship working for a solar non-profit right in his first year, Caleb Nghe ’20 soon discovered a career interest in renewable energy and sustainability. He nurtured his passion …
moreCareer Path: Marketing
“Consumer products are essentially the same. My job is convince people there is a difference.” - Martin Dieterich’07
Description
Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.
Facts & Figures
Figures taken from GlassDoor and the Bureau of Labor Statistics.
- Number of Jobs in 2020: 316,800
- Job outlook: 10% (2020-2030)
- Starting salary: $74,516/yr
- Mid-career salary: $74,464/yr
- Typical Entry-Level Education: Bachelor’s Degree
Soft Skills
- Creative Problem-Solving
- Productive Collaboration
- Flexibility & Ability to Learn Quickly
- Attention to Detail
How to Get Started
- Take Beloit College courses in:
- Marketing Strategy & Research
- Personality Psychology & Social Psychology
- Graphic Design & UX Design
- Intro to Entrepreneurship
- Video/Audio/Media Production
- Anthropology of Consumer Society
- US Parties & Groups and Elections
- Talk with your advisor and Economics & Business faculty:
- Connect with Beloit Alumni in marketing careers.
- Visit Career Works.
Alumni Stories
Marketing: The Joy of Communications
Thu Pham ’12 enjoys her position as a PR Communications Director by making positive impacts on the public.
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