Marketing • Economics & Business • Beloit College

Career Path: Marketing

“Consumer products are essentially the same. My job is convince people there is a difference.” - Martin Dieterich’07

A Beloit student designs a project at the Center for Entrepreneurship.

Description

Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.

Facts & Figures

Figures taken from GlassDoor and the Bureau of Labor Statistics.

Number of Jobs in 2020: 316,800
Job outlook: 10% (2020-2030)
Starting salary: $74,516/yr
Mid-career salary: $74,464/yr
Typical Entry-Level Education: Bachelor’s Degree

Soft Skills

Creative Problem-Solving
Productive Collaboration
Flexibility & Ability to Learn Quickly
Attention to Detail

How to Get Started

Take Beloit College courses in:
- Marketing Strategy & Research
- Personality Psychology & Social Psychology
- Graphic Design & UX Design
- Intro to Entrepreneurship
- Video/Audio/Media Production
- Anthropology of Consumer Society
- US Parties & Groups and Elections
Talk with your advisor and Economics & Business faculty:
Connect with Beloit Alumni in marketing careers.
Visit Career Works.

Alumni Stories

Intrigued with consumer behaviour and marketing

As Thu-Pham kickstarts her dream of working in the marketing field from Beloit, she walks us through her journey of getting her career started in 2012 when nobody knew what digital marketing really was!

From the affection for learning languages to professional marketing

As Sian explores her passion for soccer, the Chinese language, and studying abroad, she takes us on her journey from Beloit to Hongkong to a full-time job at the leading manufacturing company for food and beverage.

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