“Consumer products are essentially the same. My job is convince people there is a difference.” - Martin Dieterich’07
Marketing is a field that aims to mold the image of a company, person, or product. There are many careers within marketing, including public relations, brand management, and advertising. Each of these jobs is unique, but all of them involve using research, developing creative communication strategies, and utilizing new technologies to reach a goal.
Facts & Figures
Figures taken from GlassDoor and the Bureau of Labor Statistics.
Number of Jobs in 2020: 316,800
Job outlook: 10% (2020-2030)
Starting salary: $74,516/yr
Mid-career salary: $74,464/yr
Typical Entry-Level Education: Bachelor’s Degree
- Creative Problem-Solving
- Productive Collaboration
- Flexibility & Ability to Learn Quickly
- Attention to Detail
How to Get Started