Hayley Tran ’21, Hannah Gutelius ’20
September 22, 2019

Marketing: Bringing Brands to Life

Have lots of creative ideas to promote brands? Find out what Martin Dieterich ’07 shared about his career in brand management.

Martin has had a varied career in brand management aims to increase consumer recognition of the brand and set it apart from competitors by molding the concept to appeal to a target audience. Brand management is multifaceted and incorporates elements of psychology, graphic design, and finance. Martin enjoys seeing brands come to life and observing the products he and his colleagues have worked on in the wild (or on grocery shelves).

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