LinkedIn is one of the most powerful tools in a graduate’s job search toolbox. But it can be a confusing platform to navigate without the right guidance. From maximizing the use of keywords to understanding the ways recruiter’s search, graduates must be savvy when they create their profiles.

As an executive recruiter who uses LinkedIn every day to find and screen candidates, George Blomgren’90 brought a very practical perspective to customizing a LinkedIn profile. In a 1 hour session, George helped recent graduates involved in Beloiters Helping Beloiters fine tune their LinkedIn profile and turn it into an employer magnet.

Blomgren offered advice ranging from the big picture to the small details. He advised students to integrate industry-specific keywords and vocabulary in the experience section. Additionally, he recommended that grads have someone proofread their profile to ensure there are absolutely no typos. Endorsements are another element that Blomgren recommended. “Use quid pro quo. Ask your connections to recommend you and return the favor as well.”

Recent graduate Emily Kratz was among the attendees. Her question about whether to connect with people from high school even if you’ve lost touch with them garnered an enthusiastic response from Blomgren. “Yes, your connection could be anybody and everybody. Include a note to them while sending the invitation. But do not invite strangers. It may lead to Linkedin blacklisting you after which you can only send an invite if you know their email.”

Jessica Fox-Wilson, Director of Career Works, who organized the event, said, We created Beloiters Helping Beloiters because we know that alumni have so much expertise to share. “Thanks to alumni mentors like George, we can give our grads professional insight into the hiring process.”