Tourism Promotion in the Beloit Area
This summer, instead of going back to her hometown in Bangladesh, Salma Ali ’21, an Economics and Mathematics double major, had a chance to work as an intern at Visit Beloit, an organization that brings local, regional, and international visitors to the Beloit area for a rich and satisfying leisure travel experience.
As a marketing and content development intern, Salma mainly engaged in two types of marketing - online or web-based and face-to-face. This experience has polished her interpersonal skills since it required interns to communicate with people of all ages, work in a team, focus on details, and multi-task when they worked on a number of projects simultaneously. On the job, Salma was also able to learn more about Search Engine Optimization (SEO) and the components to build a good website.
What helped her prepare for this internship was the liberal arts education at Beloit College. “My liberal arts studies at Beloit have made me a better writer and a more productive team-player. I have also learned to step out of my comfort zone, and communicate with diverse individuals. All of this has proved very useful in content development, collaborating with my co-workers, and communicating with people, for example.”