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About the Program

CELEB opened its doors in 2004. Located a ten-minute stroll from the center of campus to the city's downtown business, restaurant, and shopping district, we're conveniently across from both the Hendricks Center for the Performing Arts and the Beloit College bookstore. CELEB offers an intimate place for student entrepreneurs to collaborate, innovate, and work on their ventures without the usual campus distractions.

The project, led by Professor of Economics and Coleman Foundation Endowed Chair in Entrepreneurship, Jerry Gustafson, has enjoyed the support of the Coleman Foundation, the Harold Price Foundation, the James S. Kemper Foundation, the Jeanne and John E. Hughes Foundation, the Wisconsin Independent Colleges Foundation, the Beloit Student Congress, over two hundred alumni, including lead donor, David Myers, Beloit, ’49, and business leaders nationwide.

BATV and Maple Tree studios offer equipment mentorship for creative projects. The building also hosts Gallery ABBA and the “What is Social Excellence” (WISE) Foundation, both managed entirely by students, and the Coleman Venture Lab provides space for student businesses.

Students use all these facilities to put their classroom learning to use. CELEB brings together students who have a wide array of interests ranging from music, video, communications technology, film and business. In the “real world,” most production is collaborative. CELEB seeks to unite and integrate these separate interests into a single entity capable of increasingly professional collaborations. This kind of activity will aid you to become prepared and excited to challenge yourself and to develop patterns for a life of perpetual learning and doing.