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Forever Fish still afloat with new entrepreneurs at helm

October 17, 2012


Want to brighten your dorm room with the addition of an aquatic companion? Forever Fish, an on-campus business started by Neal Conway’12 and Kei Ishii’12 in 2011, is continuing its mission to provide Beloit students with affordable fish tank rentals.

Forever Fish still afloat with new entrepreneurs at helm 

Jonah Isenstein’14 and Mark Conway’15 have taken over the business and are renting out tanks of various sizes (20-gallon, 30-gallon, and 55-gallon) that come complete with fish, food, plants, and tank ornaments, as well as complimentary maintenance. The only thing that has changed about the business is the cost of renting, which is now $1 per gallon per month (so for a 30-gallon tank, $30/month).

To read more about how Forever Fish got its start, read last winter’s Terrarium piece here.

If you are interested in renting a tank or have questions, contact Jonah ( or Mark ( for more information.