Career Path: Market Research

“Be willing to learn, constantly learn, and re-learn.” - Sian Cunningham’16


Market research analysts perform quantitative and qualitative research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, buying habits and evaluate them using statistical techniques and software. Their aim is to interpret what the data means for their clients and forecast future trends. They often make charts, graphs, and other visual aids to present the results of their research.

Facts & Figures

Figures taken from Forbes, GlassDoor, PayScale, and the Bureau of Labor Statistics.

  • Number of Jobs in 2020: 740,900
  • Job outlook: 22% (2020-2030)
  • Starting salary: $70,079/yr
  • Mid-career salary: $84,236/yr
  • Typical Entry-Level Education: Bachelor’s Degree

How to Get Started

  1. Talk with your advisor and/or one of Economics & Business faculty,such as:
  2. Pursue Market Research certificate offered by the Business School, and take Beloit College courses in quantitative and qualitative research methods offered by various disciplines.
  3. Connect with Beloit Alumni in market research careers (faculty listed above can help)
  4. Pursue internships in market research (check Impact Beloit’s Concierge Internship Program; alumni can also help). 
  5. Join Belmark Associates (student-run market research firm under CELEB).
  6. Visit Career Works.

Alumni Stories

Catherine Krol ’17

Nurturing a love for multinational understanding and intercultural experience

From learning Italian in High school, doing an internship in Ecuador to studying abroad in Poland, Catherine Krol ’17 has long followed the sound of her heart to globally engage with the world. To continue the exploration, she became a Fulbright Teaching Assistant in Indonesia right after graduating from Beloit with a major in International


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