The film focuses on African American women's hair, including the styling industry surrounding it, the acceptable look of African American women's hair in society, and the effects of both upon African American culture. The main focus in the film is the extreme lengths that black women are willing to go through in order to look a certain way. A common ideology in the American culture is that the straighter the hair, the prettier the woman, so black women are willing to spend thousands of dollars on their hair, even if they cannot afford to do so. Eye-opening facts emerge, including that there are practically no African-American owned hair product companies: they're mostly Asian. 

Rating: PG-13
Running time: 1 hr. 35 min.
Genre: Documentary, Comedy, Special Interest
Directed By:Jeff Stilson
Written By:Chris Rock, Lance Crouther, Chuck Sklar, Jeff StilRatingson

This event is free and open to the campus community.