Beloit College
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John Copeland'03

Class of 2003

Copywriter
MechoSystems
John credits Beloit for encouraging his curiosity and enriching his experiences. Now he is a copywriter and avid runner based in New York City.

[John Copeland]John Copeland describes Beloit as a really personable college—one where everybody talks to everybody.

“You just ultimately benefited from the slow accumulation of perspective and experiences other people shared with you,” he says. “I had a pretty limited upbringing in exposure to other people. Before Beloit, I never met anyone who was Jewish, never anyone of color. That stuff turns out to be important particularly when you end up in New York City wanting to do business with a wide range of people.”

Today John works as a copywriter at MechoSystems, a U.S.-based manufacturer in Long Island City. Before that, he was a strategic communications consultant for EmblemHealth in New York City, developing messaging and managing internal brand engagement.

When faced with the prospect of working behind a desk, he adapted his passion for running to the paths and trails of the city and started training and competing in the staircases of tall buildings, including his own. He recently took part in a run-up of the Empire State Building, an invitational event for charity.

Besides spending much of the last decade developing his writing capabilities, John−who earned a master’s degree in English from the University of Montana-Missoula—worked as a professional trail builder.

“Beloit encouraged my curiosity,” John says.

John first came to Beloit as a Porter Scholar, and he went on to become a philosophy major. As part of his Sanger Summer Research Fellowship, he studied philosopher Richard Rorty, who would later become the subject of John’s graduate school thesis.

“Beloit offered me a lot of opportunity to enrich my experience and expand it,” he says.